QR Codes

The question of whether people are using QR codes in their business was raised.

There was debate on what they were and how they are being used.

My personal view (stated on the evening)  is that their current application is gimmicky rather than real – and arguably ahead of being ‘ready for prime time’.

I have seen them used on business cards for easy sharing of contact information. Others have observed them in newspapers like Maui Time – but real returns as yet unknown.

I did share this URL on the evening as a truly CREATIVE application of using QR codes, but this is not to be taken as a business case – but does serve to demonstrate that such technology like this can be used in VERY interesting ways – and like so much is really limited by the imagination of the application of the use – rather than the technology.

For raw technology, this article popped into my sphere of interest just this morning. Enjoy.

Why QR Codes are failing.

To Quote Sean Cummings:

People will not adopt a technical solution that serves to replace a manual task, if that solution is less efficient than the manual task it replaces. How could we think that QR codes for marketing would work any better than CueCat? Did we not learn the first time?

To Quote John Gruber:

QR codes are built for machines, not humans.